In the age of technological advancement, Detroit’s Big Three are battling to remain relevant in the race to dominate the next generation of the car industry. This contest of innovation has recently escalated with all three companies bringing out concept cars such as the General Motor’s Cadillac Celestiq, Ford’s Model E, and Fiat Chrysler’s Maserati Alfieri.
The key to success for these big automotive conglomerates is going beyond the cutting-edge cars they have released. First, they must offer a digital experience to customers that is unmatchable. Through the implementation of enhanced connected car technology, each firm can provide motorists with an unparalleled level of comfortability and convenience. This could be achieved by providing everything from real-time navigation guidance to medical emergency assistance.
An important factor that Detroit’s Big Three needs to consider when moving into the digital age is the development of autonomous vehicles. Introducing autonomous tech to the market can improve safety standards as well as enhance performance. With the introduction of advanced sensor technology, these automakers can increase accuracy and minimize human error while reducing the number of car crashes across the country.
The automotive industry is also in the midst of transitioning towards electric vehicles, and Detroit’s big three are vying to lead the way in the development of EVs. Fiat Chrysler, Ford, and General Motors have all created electric vehicle models, each with varying capacity levels and propulsion system types. Each manufacturer is seeking to develop the most efficient and affordable solution for the consumer.
The competition for the title of the premier car manufacturer of the future is well and truly on, and Detroit’s big three look to be the main contenders. With the rapid development of technology, the automotive industry is expected to experience drastic changes in the near future, with each firm having to come up with innovative and appealing solutions to stay ahead of the competition. It is up to the ingenuity and ambition of Detroit’s Big Three to make sure that they come out on top when the dust settles.
