As the 2020 election cycle heated up, a new group of political donors has made its presence felt. The group, aptly named ‘Deep Pocketed’, is a coalition of wealthy donors working together to support the candidacy of Joe Biden.
Their most recent effort has been the launch of a massive Latino outreach campaign. This new campaign aims to reach out to the nation’s Latino voters to spread the message of Biden’s platform and show their support for the Democratic presidential candidate.
Deep Pocketed spent the past few months preparing their strategy, and have tapped into a variety of communication methods to reach the Latino electorate. This includes social media outreach, television ads, and direct mail campaigns to politically powerful Latino organizations.
The team behind the effort consists of several long-time political strategists, as well as experienced grassroots organizers and market researchers. Thanks to their resources and expertise, Deep Pocketed are hoping to not only get Biden’s message out, but also increase his support among Latino voters.
The group is planning to invest millions of dollars in the effort, and has already made major investments in digitally printing and distributing materials. This includes flyers, mailers, banners, and radio and television advertisements.
The campaign is the latest example of the Democratic primary race heating up, with Biden securing the support of some of the nation’s biggest political donors. Deep Pocketed’s Latino outreach campaign is just another sign of the growing support for the former Vice President and his chances of becoming the Democratic Party’s pick to take on President Trump in November.